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Align & Amplify Podcast

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Nov 30, 2023

Features are the specific characteristics or functionalities that a product or service offers. They're the details that describe what's included and what the thing can do.

 

Benefits are the advantages you get from the product or service.

 

Outcomes are what happens as a domino affect of the benefits of the product or...


Nov 14, 2023

Imagine you're meeting your blind date for the first time. You haven't spoken to them before, seen them before - this is the first moment you're having any kind of interaction with them. Before you begin speaking, you take in their appearance.
 
Their face, their build, hair, clothes, how they carry themself, if they...


Nov 7, 2023

Recently I had the pleasure of experiencing first hand, an entire brand experience done right. This was outside the typical online space that we spend so much of our time in. And instead was with a massage company, The NOW Massage.
 
From start to finish I was obsessed with this company, I couldn't help but share.
 
And...