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Align & Amplify Podcast


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Oct 1, 2024

In the early stages of running our business we tend to take on pretty much any client coming our way. We're excited to be getting clients, making money, and gaining experience after going out on a limb to launch a business of our own.
 
THEN - we may find ourselves being a little more discerning about who you take on as a client.
 
You may have narrowed down your niche further after discovering what you really want your focus to be.
You may have noticed patterns in certain types of clients who you don't enjoy working with as much.
You may have discovered a type of client you LOVE working with and want more of!
You may have started to fill up your schedule and just don't have the open availability you used to have.
You may not be feeling quite as "desperate", for lack of a better word, to book just anyone (or tolerate working with just anyone!)
 
This is when the time comes for you to consider passing on a client who is not the right fit - and sending them elsewhere.
 
In this episode, I want to walk you through a few scenarios where you may want to consider doing just that - turning down clients.
 
I personally have experiences ALL of these in my years in business and am here to offer some advice and guidance as you navigate these kind of decisions in the future.
 
In all of these cases, there may be times when you make an exception and still decide to take that client on - which is totally fine! As long as it feels right and in integrity for you - and doesn't feel like you're committing out of pressure or obligation. Those types of business partnerships rarely go well.