Oct 15, 2024
This is some thing I hear once in a while on consultation
calls when I'm talking to a potential clients about our services.
All of our website services at In Flow Design Co. utilize our
website templates, and people want to know - will it look like
everyone else's?
While they're open to the idea of using a template, they want
to make sure they are standing out and not just blending it looking
like everyone else in their industry.
The only way your website template is going to look just like
someone else's who has the same template is if you:
-
Have very similar branding (brand colors, brand fonts, logo
etc)
-
Use your brand colors the same way on the template (how you
use color can dramatically change the vibe)
-
Use similar images throughout the website
-
Have a similar tone of voice for your messaging
Even if all of the above happened to occur by chance (not very
common) - who would ever know or notice?
We are often in our own little industry bubbles in business.
We're exposed to so many others in our industry doing what we're
doing through our networks and social media delivering us more of
those kind of accounts.
But remember, your ideal client is NOT in your same world most
likely! They're not exposed to all of your colleagues or all of the
other people in your industry like you are.
And so what are the chances they happened to come across
someone else's website that HAPPENED to be using the same template,
and HAPPENED to have really similar branding? Slim chance.
If you're still itching to ensure that your website stands
out, here are a few tips on how to make a website template more
unique to you and your brand.